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人教版(2019): 必修第三冊
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  • 211.What's in a logo? What attracts customers?(1)
    It is not only the image provided by the packaging that counts but the whole corporate identity (企業(yè)形象) of the company.
       There are now many products and services on the market which are similar in content though produced by different companies.It is important,therefore,for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
       Logos are part of this image.(2)
    The logo establishes a visual(視覺的) identity for the company,just as different groups of young people express their identity through hairstyles and clothes.All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
       (3)
    Some colors may be connected with coldness in one culture but with warmth in another;some colors represent life in one culture but death in another.International companies have,therefore,to make sure that their logos will not be misunderstood in different countries.
       The logos of large international companies are instantly recognizable throughout the world.(4)
    The design of "Coca-Cola" has not changed since 1886,although the surrounding design has been changed from time to time.
       Companies need to have a strong corporate identity.The logo helps to promote this image and to fix it in the minds of the consumers. (5)


    A.One of the most famous logos is that of Coca-Cola.
    B.Color isn't a strictly visual element;it's very psychological.
    C.In different cultures,different colors carry different meanings.
    D.Logos,therefore,need to be original and to have a certain impact and unique style.
    E.There was a time when Coca-Cola was struggling a bit with brand recognition.
    F.Obviously the quality of a product does,but visual images contribute a great deal.
    G.They are symbols which often include a name or the first letters of it to identify a company.

    發(fā)布:2024/12/8 23:30:1組卷:31引用:4難度:0.5
  • 212.It would be very safe if you      the door       to the garden.( ?。?/h2>

    發(fā)布:2024/12/8 22:30:1組卷:15引用:3難度:0.9
  • 213.對…滿意

    發(fā)布:2024/12/8 21:0:2組卷:6引用:5難度:0.9
  • 214.One woman
    (被...絆倒)the stone and her water pot went crashing to the ground.

    發(fā)布:2024/12/8 19:0:1組卷:10引用:3難度:0.8
  • 215.The two girls talked with each other so merrily as if they
    (be) friends for many years.

    發(fā)布:2024/12/8 18:30:1組卷:0引用:2難度:0.9
  • 216.A workman must
    (sharp) his tools if he is to do his work well.

    發(fā)布:2024/12/8 16:30:5組卷:64引用:10難度:0.5
  • 217.For her travel was an
    (解脫)from the boredom of her everyday life.

    發(fā)布:2024/12/8 15:30:1組卷:14引用:2難度:0.7
  • 218.A family in Florida had a happy Christmas this year thanks to two local police officers,who answered a 911 call only to discover there was no emergency at all.
       When they arrived at the house of a single mother with two children,the officers discovered the younger child,about two years old,was playing with the phone.There were no signs of Christmas or holiday cheer in the house. "They weren't smiling.It seemed like they weren't happy at all.They were missing something," Officer Paramore said. "The mother mentioned that they weren't going to have a Christmas that year.It was pretty obvious that the family was struggling," he said. "So we told each other that something had to be done."
       Paramore and his partner,Barry Ward,left the house with a plan.The next day,they went to a supermarket and bought a tree,lights and some ornaments(裝飾物) with their own money.Then they returned to the apartment to deliver some holiday cheer. "They hugged the tree," Paramore said. "I was glad to see that this family was going to have something to sit around and use." The police department posted the video on YouTube,hoping to share the happy news and inspire others.
       The department has received tons of donations and phone calls from people around the country asking how they can help the family. "We are covered," said Stephanie Slater,public information officer for the Boynton Beach Police Department. "We're asking people to do good in their communities on behalf of our officers.We appreciate it very much that people are talking about this after watching the news on TV because they need to see and need to be reminded that police officers are good guys," she said. "They are human beings who have a kind heart and they do things that go unnoticed like this every day."

    (1)Who most probably made the 911 call?

    A.The mother.
    B.The 2-year-old child.
    C.A neighbor.
    D.Stephanie Slater.
    (2)What can we learn from what Paramore said in Paragraph 2?

    A.The family was living quite a hard life.
    B.The officers were angry about the wrong call.
    C.The family never expected they would be helped.
    D.The officers never expected there was such a poor family.
    (3)What was the two officers' plan?

    A.To give the family some money.
    B.To spend Christmas with the family.
    C.To post a video of the family on YouTube.
    D.To help the family spend a cheerful Christmas.
    (4)We can infer from the passage that
    .
    A.the family seldom had a Christmas before
    B.the video was posted to show the officers' good act
    C.some people used to misunderstand police officers
    D.police officers didn't want to be considered as good guys

    發(fā)布:2024/12/8 14:0:2組卷:22引用:1難度:0.3
  • 219.In the
    (日記),writers set down their experiences,ideas and afterthoughts about what they have seen.

    發(fā)布:2024/12/8 12:0:1組卷:20引用:4難度:0.7
  • 220.You need to be more
    (靈活) and imaginative in your approach.

    發(fā)布:2024/12/8 11:30:1組卷:25引用:13難度:0.9
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