當(dāng)前位置： 2020年江蘇省鹽城市高考英語最后一卷> 試題詳情

Many businesses offer membership cards to clients，promising that they will enjoy discounts，and the more they use the cards，the bigger the discounts will be．This is a common practice to attract and keep regular customers．By providing quality products or services at reasonable prices，businesses can indeed achieve this goal．
    However，in recent years，consumers trying to book flights or hotels on certain websites have discovered that prices were actually higher for frequent users than for newcomers．They fund that they could pay less by opening up a new account rather than using an old one．Unfortunately，these businesses are using information gathered through big data on clients' preferences and purchasing habits to take advantage of them，which amounts to targeted price discrimination．
    There have been numerous cases of overcharging based on big data on various shopping platforms in recent years．However，since it's difficult to collect sufficient evidence to accuse these businesses，only a small number of consumers have chosen to take them on．Thus，big data，which is supposed to benefit the public，is helping some businesses cheat consumers．Big data itself is not a bad thing，since it is playing an increasingly important role in social life and economic growth．It can serve as a basic resource and tool．But since it is being used to overcharge frequent clients，the public has expressed anger．It's a short-sighted behavior that will eventually drive away customers．Instead，big data should be used to improve businesses' services and products by strengthening supervision（監(jiān)督） and punishment so that this new technology can play its due role in Internet commerce．
    It's urgent to stop the misuse of big data by stepping up supervision．Market and network supervisory authorities need to join hands in this effort．The illegal use of big data should be severely punished．Advanced technology should be more widely used to supervise big data use．
    It's all right for businesses to employ certain methods to make big money，but to charge regular clients more than newcomers by taking advantage of information collected through big data analysis is violating regular clients' rights as well as their trust in these businesses．The Law on the Protection of Consumer Rights and Interests clearly states that consumers have the right to know the truth about the commodities and services they buy．Thus，to overcharge regular clients is not only betraying the principle of fairness and sincerity，but also relevant laws．In the long run，it's the businesses that will suffer most．
How Do We Make Good Use of Big Data in Commerce

Passage Outline Supporting details

A common practice Businesses，which promise quality products with lower costs，offer membership cards with the （1）
intention/aim
intention/aim
of appealing to regular customers．

A reality （2）
contrary
contrary
to expectations ●Newcomers can enjoy a（3）
bigger
bigger
discount than frequent clients by registering a new account．
●Personal information gathered，clients have fallen （4）
victim
victim
to targeted price discrimination．

The role of big data in social and economic life ●Despite （5）
lack/shortage
lack/shortage
of hard evidence，there have been lots of cases where companies overcharge customers with the help of big data．
●Playing its due role，big data can （6）
benefit
benefit
both businesses and the public．

（7）
Approaches
Approaches
to discouraging misuse of big data ●Market and network supervisory authorities should make（8）
combined/joint
combined/joint
efforts．
● Severe （9）
punishment
punishment
is necessary to fight against the illegal use of big data with the wide application of advanced technology．

Conclusion Overcharging regular clients violates the principle of fairness and relevant laws，which，in the long run，will be most （10）
harmful
harmful
to business．

【考點(diǎn)】人與自我．

【答案】intention/aim；contrary；bigger；victim；lack/shortage；benefit；Approaches；combined/joint；punishment；harmful

【解答】

【點(diǎn)評(píng)】

聲明：本試題解析著作權(quán)屬菁優(yōu)網(wǎng)所有，未經(jīng)書面同意，不得復(fù)制發(fā)布。

當(dāng)前模式為游客模式，立即登錄查看試卷全部內(nèi)容及下載

發(fā)布：2024/6/27 10:35:59組卷：6引用：1難度：0.5

相似題

1．How many hours do you spend sitting in a chair every day？Eight hours in the office plus three hours in front of the TV after work is the usual situation for many people．
You probably don't need an expert to tell you that sitting too much is not good for your health-from an increased risk of heart disease and obesity（肥胖） in the long term，to reduced cholesterol（膽固醇） maintenance in the short term，not to mention the pressure on your neck and spine（脊柱）．
To make matters worse，a growing body of research suggests that the negative effects of sitting too much cannot be countered with a good diet and regular exercise，according to an article in The New York Times．The article reported that a study of nearly 9，000 Australians found that for each additional hour of television a person watched per day，the risk of dying rose by 11 percent．In other words，sitting is killing us．
Stand up for health．Health experts suggest we break up those many hours spent sitting with more hours spent standing．
The BBC and the University of Chester in the UK conducted a simple experiment with a small group of 10 volunteers who usually spent most of the day sitting．They were asked to stand for at least three hours a day．The researchers took measurements on days when the volunteers stood，and when they sat around．When they looked at the data，there were some striking differences．Blood sugar became level after a meal much quicker on the days when the volunteers in the study stood compared with the days they spent in a chair．Standing also burned more calories（熱量單位：卡路里）-about 50 calories an hour．Over the course of a year that would add up to about 30，000 extra calories，or around 3.63 kilograms of fat．
John Buckley，a member of the research team，said that although doing exercise offers many proven benefits，our bodies also need the constant，almost imperceptible（感覺不到的） increase in muscle activity that standing provides．Simple movement helps us to keep our all-important blood sugar under control．
The researchers believe that even small adjustments，like standing while talking on the phone，going over to talk to a colleague rather than sending an e-mail，or simply taking the stairs instead of the elevator，will help．
（Note：Answer the questions or complete the statements in NO MORE THAN TEN WORDS．）

78．According to the context，the underlined expression"be countered with"in Paragraph 3 can best be replaced by"

"．
79．The two findings of the simple experiment conducted by the BBC and the University of Chester in the UK are that standing

．
80．Why is standing better than doing exercise according to John Buckley？

．
81．What does the passage mainly want to tell us？

．
發(fā)布：2024/10/26 17:0:2組卷：5引用：1難度：0.7
解析
2．Everyone is faced with problems at some point or the other. （1）

The problems，however，become different when past strategies do not work and there is no obvious solution.This can cause anxiety and stress.However，all you need to do is remain calm and use a new，different method.Here are some easy ways to solve problems.
   Acknowledge that there is a problem.Many people refuse to acknowledge that there is a problem.They continue thinking everything will disappear on its own，so they fail to seek timely help.This does not help the situation in any way. （2）

   Keep a journal.Keeping a daily journal is the best way to solve deeper problems that may be affecting your peace of mind. （3）

Sometimes，just by writing down issues，you might get to see that a problem isn't as big as you are thinking.
   （4）

Often，to solve a problem，you need to test your limits.You may have to take on certain challenges including learning something new to improve yourself.If you continue thinking of the problem as a threat and view yourself as a failure or a weak person，you will not be able to deal with the problem.Nevertheless，if you can see some benefits coming out of the problem，you will be in a better position to accept the challenge and learn something new.
   Seek help. （5）

If you are still unable to solve the issue despite giving it much thought and attention，seek help from friends，colleagues，family or even professionals.
A.Challenge yourself.
B.Set achievable goals.
C.Instead，it can make the problem bigger than before.
D.So write down all the problems you are facing right now.
E.Sometimes，certain problems can't be solved on your own.
F.So try to come up with at least 10 different solutions to a problem.
G.Many problems can be solved by using methods we might have used before.
發(fā)布：2024/10/26 12:0:1組卷：3引用：5難度：0.5
解析
3．I remember the last time I had to choose between optimism and fear，between fight and flight.It was right after 9/11.I had （1）

（baby）and I wanted to pack them up and flee to some safer place.
The very act of （2）

（have）a child is an optimistic bid on the future.You learn that it's your job to tell these little creatures that everything's going to be O.K.，（3）

all evidence to the contrary.To do that，you have to find your own way toward hope-there's no better insincerity detector than a little kid.So you say to（4）

（you）：Yes，my kids will be able to make a good life in a（5）

（peace）place.Yes，there's still time for the nations of the earth （6）

（get）it together；and yes，their history will lean towards justice.Then，for the next 20 years，the world challenges that daring optimism.So time and again you must find it within yourself to choose hope-not for yourself （7）

for them.You look for the helpers.Or do your best to be a helper，rather than get （8）

（drag）down into despair（絕望）.
My kids are big now.Grown，but not yet（9）

charge of the world they live in.So we（10）

（define）these times together.The two of them will have to discover their own well of optimism.
發(fā)布：2024/10/26 4:30:4組卷：51引用：2難度：0.6
解析

把好題分享給你的好友吧~~

Passage Outline	Supporting details
A common practice	Businesses，which promise quality products with lower costs，offer membership cards with the （1） intention/aim intention/aim of appealing to regular customers．
A reality （2） contrary contrary to expectations	●Newcomers can enjoy a（3） bigger bigger discount than frequent clients by registering a new account． ●Personal information gathered，clients have fallen （4） victim victim to targeted price discrimination．
The role of big data in social and economic life	●Despite （5） lack/shortage lack/shortage of hard evidence，there have been lots of cases where companies overcharge customers with the help of big data． ●Playing its due role，big data can （6） benefit benefit both businesses and the public．
（7） Approaches Approaches to discouraging misuse of big data	●Market and network supervisory authorities should make（8） combined/joint combined/joint efforts． ● Severe （9） punishment punishment is necessary to fight against the illegal use of big data with the wide application of advanced technology．
Conclusion	Overcharging regular clients violates the principle of fairness and relevant laws，which，in the long run，will be most （10） harmful harmful to business．